HW4:Option 2 & Verizon Wireless

In my room after reading, “The Voice of the Customer” by David Kline, I chose to do my blog on option number two. In option number two you have to pick something in your room and analyze the brand. The brand I chose is actually the company Verizon Wireless. I chose Verizon because when I sat down to write my blog my cell phone rang and I thought it would be interesting to see what Verizon’s view on its product and service is. When I typed Verizon into www.google.com it came up with a lot of sites about what the costumers had to say but nothing about what Verizon had to say itself. So I went to http://www.verizonwireless.com/b2c/globalText?textName=WORRY_FREE_GUARANTEE&jspName=support/worryFree.jsp&textName=WORRY_FREE_GUARANTEE&jspName=support/worryFree.jsp and found Verizon’s “Worry Free Guarantee”. Verizon states that, “No wireless provider stands behind you like Verizon does.” They also have five other promises on their “Worry Free Guarantee” page, they state that, “You'll enjoy America's best, most reliable wireless network,” “You have the option to change your calling plan at any time,” “If you ever have a problem, it becomes our problem the first time you call,” “Your satisfaction is guaranteed on any equipment you purchase from Verizon Wireless,” and “You can get a free phone every two years with New Every Two.”
Since Verizon tells the costumer exactly what they promise, I can’t really tell you what I think it implies. From my experience however I feel that Verizon does an excellent job with upholding their promises. I have had my Verizon Wireless contract for five years, and will be renewing my plan with them in March for another two years. I have never had any problems with the actual Verizon Wireless Company. The only time I had a problem was when my LG Envy broke and I brought it back to the Verizon store and they gave me a brand new one. I have never gone more than five minutes without service on my cell phone and have always been able to make a phone call or send a text message when I needed to. I personally am very impressed with how well Verizon holds their promises to their customers and would recommend this service to anyone.